EDDM Postcard Printing Tips

 

Postcards are one of the most popular types of mailing pieces for EDDM. This is because they are easy and economical to use as you can pack a great deal of information on the postcards. They are the most effective when it comes to announcing sales, grand openings and new products. The Post Office usually approves of variety of sizes that you must adhere to when printing the post cards.

 

Before printing the postcards, it is important that you start with a marketing campaign goal. You must be specific and at the same time include the customer goals on the postcard. The goals that you set on the postcard must be measurable so that you are able to know the outcome. The purpose of the campaign will be able to determine how you select your mail routes. This is because you want to establish if you are to give a special offer to the some of the neighborhoods that you are targeting.

 

It is important when designing the postcards for Every Door Direct Mail Postcard Printing, you decide on a design that will achieve the best outcomes that you have in mind. It is important that you use color for the interest and emphasis. If there is need for artwork to spruce up the postcard, there are many that you can find online to assist you in doing this. Keeping the design consistent with the general color and scheme of your website or store is important so that the customers are able to relate. The photos that you include must be consistent with the message that you are sending out. If you are able to customize the postcard even better, as this will help you have a better relationship with your customer.

 

Keeping the postcard bright and brief will get you the attention that you are looking for. If you include too much text on EDDM Postcards that are small, they will end up looking cluttered which will de-motivate the readers. Limit the font types you use to a maximum of two. Clean and simple postcards that do not have visual overload get the most attention. Strive for contrast and balance, by bringing in opposite colors and large elements together with the small elements. If you think out of the box, you will be able to put eye-catching content on the postcards. Always opt for paper that is of high quality. Ensure that you include relevant contact information like your email address and website URL.